Tim Wang's eLearning Blog

Just read an up-to-date marketing report on Chinese IT training industry. The report is written in Chinese, here is my translation:

Summary on Chinese IT Training and Education 2004

Chinese IT training and education market generated 3.35 billion Yuan in sales (approximately 558 million Canadian dollars) in the year 2004, a 16.3% increase over 2003.

Marketing Structure
From product and service point of view, basic IT training (28.7%) and internet application training (22.7%) played two important roles in the market, them together generated over 50% of the total profit. The other IT training sectors that worth to mention are: software development training (14.7%), database administration (11.1%), operating systems and desktop publishing (18.2%).

Vertical Analysis:
Corporate training continuously to be the main form of demand in this market, it converts over 75% of the total IT training marketing profit. There was an obvious increase in demand from the enterprise and government in the previous year. Here is the break down list based on profit based on the demands from the year 2003 to 2004: Education (50 million RMB, 8.7%), Government (261, 24.9%), Family/Home/Residential (510, 6.5%), large size enterprise (1530, 19.5%), medium size enterprise (849, 16.4%), small size enterprise (150, 9.5%), total 3.35 billion RMB.

Parallel Analysis:
Communication, Finance, Energy and Manufacture are four major sectors in the IT training industry. Here is the break down list based on industrial demands: Communication (610 million RMB, 21.8% increase), Construction (6, 0.0%), Transportation (280, 6.9%), Education (50, 8.7%), Finance (567, 20.1%), Research (30, 7.1%), Mobilization (210, 2.4%), Media (290, 3.6%), Energy (420, 18.0%), Health (250, 8.7%), Dawk (420, 5.0%), Government (260, 24.9%), Manufacture (420, 21.4%) and Others (400, 11.7%), total 3.35 billion RMB.

Geographic Analysis:
Central China continuously had the largest on IT training over other areas in China. However, North West regions are catching up. North East and South West are slowing down.

Brand Names:
Top five IT training co-operations: Beijing University APTECH, NIIT, Chinese Academy of Science Software Training Centre, ATEC and DigitalChina. These five companies control over 40% of the IT training market in China.

One of the biggest in the IT training industry is the web based training is replacing face-to-face training. This trend will continue it's momentum in the year 2005. The original Chinese document is located here:

http://www.chinabyte.com/busnews
/216486142927699968/20050304/1918267.shtml#

The Beijing government launched a staff training network last November. The current daily traffic to the web site is exceeding 2.5 million. The training network uses many advanced media based learning materials such as video on demand, animations, and video conferencing. Participants in the network are mainly government workers varies from the mayor to the secretaries. It is focused to provide the HR Management Trainings, Political Trainings, Cultural Trainings, Technology Trainings, Business Trainings and Social Management Trainings. All of the learning contents in the network are up-to-date and some of the newest information are pumped into the knowledge database on a daily basis.

This is only an experimental attempt for the Chinese government and the feed backs so far are overwhelming. There is a definitely a possibility that the Chinese national government will soon launch a national wide training system for all of their staff and thus It will be the largest government training site ever!