Tim Wang's eLearning Blog

According to a new statistics from ACNielsen, 63% Chinese internet surfers shops online. This means there are over 63 million buyers online in China (over 100 million internet users in China). Read this post to get the updated information on internet users in China. In the study, the number indicates the most popular item in the online shopping industry are books (56% of Chinese online shoppers buy books); the second most popular item is Entertainment contents delivered via DVD, CD and online gaming (24% of Chinese online shoppers buy DVD, VCD and online games); the third most popular items are music CDs and clothing (23% of Chinese online shoppers buy music contents, cloths, shoes and hats). This trend is somewhat similar to the American online shopping developments over the last few years. (Especially when Amazon and eBay just took off)

However, there is one huge difference between the online shopping behaviors between US and China: over 34% of online shoppers pay upon receiving the product they selected; 31% uses fund transfer via online banking; only 26% Chinese online shoppers use credit cards.

The majority of the shoppers are university students. My guess is that wait till this generation graduate and earning a stable salary. Their online shopping budget will be increased gradually. Plus the rest of the Chinese population (92.1% of 1.4 billion) slowly understand this concept, China is going to have the largest online shopping community in the world.