New Media in China
A recent report has been generated by the Chinese Media Research Lab. The study indicates the New Media related market is generating 114 billion Yuan (16.3 billion Canadian dollars). The top two marketing growth belong to Mobile Media and Web Media. The Chinese Mobile Media industry alone in 2006 has generated 88.8 billion Yuan (12.7 billion Canadian dollars), a nearly 41.3% growth! Mobile Media industry covers mobile TV, mobile MP3, SMS, and Mobile Gaming. The Chinese Web Media industry generated 252 billion Yuan in profit, which covers Online Gaming, Online Advertisement, Online TV, and Self Publishing (blog, wiki etc...). Among this, there is a 62% growth in online gaming and 48.2% growth in online advertisement.
The director of the research lab Wang Liming is excited about the figures. He says, "China's GDP per capital has exceeded 1000 US dollar. According to statistics and studies, when GDP per capital falls between 1000 to 10000 US dollars, there's a surge in media growth. This means New Media industries in China has a huge potential ahead of itself..."
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