Tim Wang's eLearning Blog

Google has simplified their Chinese domain name to g.cn in order to compete with the Chinese Search Engine Giant - baidu.com. It's hard for us English speaking users to imagine how hard is it to spell "google"? But many Chinese users often mis-spell the name. I suppose it is pretty hard for a non-English speaker to remember 2 "O" and 1 "L"... Google first introduced "guge.com" which reflects to a Chinese word, but not seems to be so effective. Recently, they launched "g.cn" and hoping to burn it to the Chinese internet users' mind. However, I am quite skeptical with the effectiveness of Google's domain name strategy. One must see that Baidu does have some unique services such as the mp3 search engine. It is highly controversial (often violates copy rights issues), but it simply works for the millions of teenagers...