Facebook Introduces a Killer Advertisement Infrastructure
In case you don't know yet:
Any company or organization can now establish a profile on Facebook and solicit support from other users.
I first learned about Face Book’s new “company” feature in the beginning of this week. It was simply massively spread across the Flash designers’ blog community which I follow on a daily basis. There were quite a few “Adobe Product Profiles” set up already: “Adobe Air”, “Adobe Flex”, “Adobe Flash”, and “Adobe Photoshop”. Pretty much the entire Adobe CS3 product line is now in Facebook! Then of courses there is “Microsoft Silverlight”, “Microsoft Education” blah blah blah… I have to admit this is an extremely smart way of “advertising”. Instead of blast random ad banners to the members, and wait for their clicks, have them form “brand” groups and show “support” to their favorite products! Voila, there is your new sales team! What a great idea! This is almost like handing everyone in the world a free T-shirt and asks them to print any product logos on it and walk around and try rubbing your logos to your friends’ T-shirt!
What really bothers me is how much more surveillance do we need in the online social lives. I already feel that Google knows me way better than my mom does. But Facebook is giving me an X ray every time I log on!
My co-worker Joel sent me a link to a great CBC article on this new Facebook move, read it and don’t sell our soul!